Innovation

Our hands-on philosophy sets us apart. Unlike other driver training companies, SWERVE's focus is on "learning by doing." Our research-based curriculum was designed by some of the world's top driver training experts and delivers a dynamic, comprehensive experience. We help drivers master the Big Three of safe driving: Traffic Skills, Vehicle Control Skills and Mental Skills. Participants are taught by highly-trained, engaging instructors who combine technical instruction with awareness-building skills to help drivers deal with the daily challenges of safe driving. No detail is overlooked— After each drive session, participants receive individualized feedback and a “prescription” for between-drives practice. top

Unlike other driver training
companies, SWERVE’s focus is
on “learning by doing.”

ROI

Creating a culture of safety in your organization is an investment—we know that. And taking the initiative to implement a Fleet safety program BEFORE an incident occurs is a smart move in several ways. A collision involving just one of your drivers – at an average cost of $16,500*—can cost far more than the investment in a Fleet safety program itself. And if you are found liable, the result can run into the millions of dollars. These are just the direct costs—the price of lost productivity, damage to your organization’s image, and employee morale can’t be so easily measured.

Bottom line—it pays to commit to putting safe drivers on the road. SWERVE can help your organization implement a driver safety program from top to bottom. The measurable cost savings, reduced liability, and enhanced worker productivity and well-being are well worth it. top

*National Highway Traffic Safety Administration, 2003

Expertise

SWERVE Founder Ross Bentley has dedicated his life to driving. He created SWERVE Driver Training with a very ambitious mission: To Change the Way People Drive.

And we’re doing it. Currently the VP of Product Development and Training for SWERVE, Ross has over 25 years of experience developing and implementing driver training programs for police, firefighters, paramedics, corporate Fleet drivers, teens, and racecar drivers. He has developed and conducted Corporate Fleet Driving programs for organizations ranging from Hewlett-Packard, Michelin and Eveready to the Vancouver Police Department, Insurance Corporation of British Columbia, Michigan State Patrol and every major vehicle manufacturer in the world.

Ross also developed and administered the curriculum for Driving Unlimited; was Program Manager for the Pacific Traffic Safety Education Center; and Chief Instructor and spokesperson for the Labatt Road Scholarship.

Ross is involved at every level of SWERVE’s operations, and regularly lends his skills and insights to specific projects. top

Our staff and instructors
are trained at the highest levels
of their fields.

Team

SWERVE’s team are an elite group of experts who mix the very latest in driver education with creativity and entertainment – all customized for each driver. Our staff and instructors are trained at the highest levels of their fields – whether it be curriculum development, safety, performance driving or behavioral theory. We bring together the best minds to create an atmosphere where students learn and have fun doing it.

Each SWERVE staffer not only helps create our curriculum – we experience it ourselves. We adjust and fine-tune our programs for maximum efficiency and very little downtime for participants. In our world, “Everything Matters.” From our driver-instructor interaction patterns, timing of exercises throughout the day, even the food we pick for lunch – all are carefully chosen by our team to create an environment of successful learning. top